Difference between Content Writing & Copywriting
Question
I would like to focus on content writing or copywriting as my niche. What’s the difference between content writing and copywriting? Which skill pays better?
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Answer ( 1 )
In business context, content writing is something informative or creative to attract customers or audiences. Examples are blogs, podcasts, and email autoresponders.
On the other hand, copywriting gets readers to take a specific action. Therefore, it for sales-generating purposes. Examples are sales page, ads, and etc.